I am very happy to see that many labels out there are going further and further in how sustainable they are! NIKIN is one of those: their products are not only organic and fair but they also plant a tree for every product sold! Today’s post is about this upcoming label and why planting trees is so important to have a positive impact on our climate!
Think about three things you can do to make this world a better place, to do something good for the climate, for humans rights, for the environment in general … what three things do come to your mind?
Here are three things that come to my mind:
1. Support fair wages all around the world (and thereby human rights) by buying only things that are made under fair and ethical conditions.
2. Support organic agriculture, especially organic cotton (as conventional cotton is one of the dirtiest crops out there!).
3. Plant trees to help the planet breath.
These are only three of a million things, obviously! And yet, they are three things that matter! And that make a difference!
Allow me to go into more detail about each on them …
So why is it so important to buy fair and ethical fashion?
There are currently 75 million people in the world working long hours to produce the many cheap clothes that we buy, and 80% of those people are women. In fact, the garment industry is the top employer of women in the world, however, 98% of their employees are paid less than a living wage for up to 14 or even 18 hours per day of work. In Bangladesh, for instance, the median salary is around $340 per month, however, the average clothes maker is paid just $68 per month. And let’s not forget about child labor. There are currently over 168 million children involved in child labor across the globe – that’s 11% of the global population of children. And many of them are working in sweat shops. Well known high-street brands such as Nike, H&M, Gap, and Adidas, among others, have all employed the services of offshore manufacturers that were later exposed for using children working in unsafe conditions.
By simply NOT supporting fast fashion companies – and instead supporting companies that are paying fair wages – we can already make a HUGE difference!
You can read more about this topic in various articles on my blog, I recommend this one here.
Why is it so important to support organic agriculture and especially organic cotton?
Cotton is mostly grown in monoculture and is a very pesticide-intensive crop. Although it is only grown on 2.5% of the world’s agricultural land, it consumes 16% of all the insecticides and 6,8% of all herbicides used worldwide. This is huge!!! This enormous use of pesticides poisons our air, water and soil, and has a severe impact on ecosystems, causing harm to plants and animals. Beneficial insects in and around the cotton fields can be killed and other animals eating these insects end up poisoned. But not only that, it is getting worse: 250,000 Indian cotton farmers have killed themselves in the last 15 years due to the stress of debt they accumulated through buying genetically modified cotton seeds to keep up with demand. This is why conventional cotton simply isn’t an option! Not if you want to have this world continue to live…
Organic cotton uses far less water (72% less!!!), no pesticides are used, and GMOs are of course forbidden as well. And yet, less than one percent of all cotton grown is organic! However, we can change this! You can take the decision today to only buy new garments that are made of organic cotton.
You can read more about why organic agriculture matters in many articles on my blog, I recommend this one here.
And finally, why does it make a difference to plant trees?
Trees absorb the CO2 that we are pumping into the atmosphere and produce oxygen instead! They also contributes to biodiversity, feeds people and animals, and does so much more … like looking pretty, calming you down when walking among them, helping you stay healthy with a magical scent that they emit (called “terpenes”) etc. etc.
You can read more about why planting trees matter in this post.
So only thinking about these three points; buying fair, choosing organic, and planting trees could actually already make this world a MUCH better place!
And now I will tell you something about a label that does all three things: NIKIN. They pay fair wages, they only use organic cotton, and they plant a tree for every item purchased!
They don’t only use organic cotton, to be a little more specific; they also use bamboo, one of the most stable materials that grows naturally. In addition, it is particularly sustainable, as the plant has an enormously fast growth. They also use recycled polyester, and a few other sustainable materials (such as stainless steel).
Here on the pictures I am wearing a sweater made of organic cotton (and a low percentage of recycled polyester) and my husband is wearing an organic cotton shirt. Every item from NIKIN has the small tree; and reminds you that trees matter 🙂
My husband is also wearing the Treeanie – the perfect beanie for tree-friends 😀
NIKIN also offers socks, underwear, accessoires, and more all organic and fair trade. And no matter the price of an item: one tree is planet for every item sold.
At the end of each month, NIKIN passes on the amount due from all products sold to the organization One Tree Planted, who organizes tree planting campaigns several times a year at various locations all over the world. With your order you will get a Tree Certificate with your personal name on it that recognizes you as the Official Tree Sponsor. It would be stupid though to plant a tree with an order at NIKIN, but to chop down other trees to manufacture regular paper for your tree certificate, the invoice and the delivery note. And that’s why NIKIN uses „tree-free“ paper, which is made from sugar cane waste, among other things.
You can find out more about the tree planting at NIKIN on their website.
I think it’s really nice that more and more companies do not only produce fair and ethically and use organic materials BUT do even more. More and more labels give back in some way and planting trees is just one our of many wonderful ways to give back.
I hope you enjoyed this post and I am looking forward to read your thoughts on NIKIN, planting trees, buying organic, and choosing fair – here in the comments or on my instagram!
This blog post contains names of/pictures of/weblinks to brands and hence, is perceived advertisement. I was not paid for the post and all opinion is my own.